What We Think
Insights
Who We Are
About Careers Fine Art
Begin a Conversation →
A Brand to the Future Book

The Genius
You Already Own.

How to rediscover the value hiding in your company and put it back to work. Fourteen short chapters, a single flight’s read, by Morgan Ervin with Patrick Howell.

The Genius You Already Own, by Morgan Ervin with Patrick Howell
Inside the Book

You can feel it.
You just can’t put
your thumb on it.

The numbers are okay, but something’s off: a drag on your company you can’t quite name. The deal that should have closed. The good people who leave. The story your own team politely declines to believe. It never shows up on a valuation report, and it’s quietly taxing both your profit today and your price at sale.

Every assessment you’ve ever been handed opens with what’s wrong with you. This book starts from the opposite conviction: the most valuable thing in your company is already in your company. You built it. You just forgot where you put it.

  • The five rooms where your buried genius and your hidden drag live at the same address
  • Why a rebrand can’t fix it
  • How the honest look that once took consultants years now takes fifteen days
Get Your Copy

Free, and
yours to keep.

We’ll email you a link to your copy. We never share your details.

What You’ll Get

One book.
One honest look.

The Book
The full PDF of The Genius You Already Own, by Morgan Ervin with Patrick Howell.
In Your Inbox
A link to your copy, so you can come back to it or pass it along.
When You’re Ready
The free 800-Point Underpinnings Audit lays out your five underpinnings in one place, in under half an hour. Start the audit →
For Advisors

Want your own edition? We can put your name on the cover, add a personal letter from you, and include a QR code that opens your own audit. See what we build for advisors →

Ready to see your own company in it?
Take the Free Audit →